News Releases

Aruba Networks Appoints Karl Soderlund as Vice President, Worldwide Channels

Twenty-Year Networking Technology Sales and Channel Veteran Will Focus on Growing Global Partner Program

SUNNYVALE, Calif. – March 11, 2014 – Aruba Networks, Inc. (NASDAQ: ARUN), today announced the appointment of seasoned channel executive Karl Soderlund as vice president of worldwide channels. Reporting to Aruba Executive Vice President of Worldwide Sales John DiLullo, Soderlund will be responsible for recruitment, developing global alliances and managing Aruba’s international distribution structure for partner training, enablement, and pre-sales support.

“This is an exciting time for mobility solutions, and I am delighted to be joining a leader in wireless LAN and security technologies,” said Soderlund. “As organizations look to cut their cables and move toward the all-wireless workplace, Aruba offers the breadth of solutions required to enable this shift and to help our partners become leaders in this movement. I am looking forward to working with Aruba’s proven leadership team to build upon this foundation and architect a world-class global channel program based on delivering outstanding partner enablement and support.”

Soderlund joins Aruba from voice/data networking solutions manufacturer Avaya, where he was vice president of Americas channel sales. Before Avaya, Soderlund held executive sales and global alliances positions at Certeon, Hewlett-Packard, Fortinet, Extreme Networks, and Cisco Systems. Throughout the course of his career, Soderlund has received numerous awards from channel publications and organizations for his work supporting partners.

“We are thrilled to welcome Karl to Aruba,” said DiLullo. “His broad networking technology experience and proven track record for developing first-rate sales and channel programs, coupled with his passion for motivating teams to deliver best-in-class support and drive sales, will be key assets as we grow our worldwide channel organization. As we continue to see strong adoption of Aruba Instant, our Aruba Central cloud Wi-Fi solution, and our 802.11ac solution, Karl’s unique expertise will help our partners capitalize on the potential of our market-leading network and mobility solutions.”

About Aruba Networks, Inc.

Aruba Networks is a leading provider of next-generation network access solutions for the mobile enterprise. The company’s Mobile Virtual Enterprise (MOVE) architecture unifies wired and wireless network infrastructures into one seamless access solution for corporate headquarters, mobile business professionals, remote workers and guests. This unified approach to access networks enables IT organizations and users to securely address the Bring Your Own Device (BYOD) phenomenon, dramatically improving productivity and lowering capital and operational costs.

Listed on the NASDAQ and Russell 2000® Index, Aruba is based in Sunnyvale, California, and has operations throughout the Americas, Europe, Middle East, Africa and Asia Pacific regions. To learn more, visit Aruba at For real-time news updates follow Aruba on Twitter and Facebook, and for the latest technical discussions on mobility and Aruba products visit Airheads Social at

© 2014 Aruba Networks, Inc. Aruba Networks’ trademarks include Aruba Networks®, Aruba The Mobile Edge Company® (stylized), Aruba Mobility Management System®, People Move Networks Must Follow®, Mobile Edge Architecture®, RFProtect®, Green Island®, ETips®, ClientMatchTM, Virtual Intranet AccessTM, ClearPass Access Management SystemsTM, Aruba InstantTM, ArubaOSTM, xSecTM, ServiceEdgeTM, Aruba ClearPass Access Management SystemTM, AirmeshTM, AirWaveTM, Aruba CentralTM, and “ARUBA@WORKTM. All rights reserved. All other trademarks are the property of their respective owners.

Pavel Radda
Director of Corporate Communications
Aruba Networks, Inc.


Lori Hultin, Principal
LSH Communications for Aruba Networks