Advertising, Analytics & Mobile Applications

Amobee
An established pioneer in mobile advertising since 2005, Amobee is today a division of Singapore Telecom with global offices in Redwood City, Seattle, Los Angeles, NY, Buenos Aires, London, Tel Aviv, Singapore, Jakarta, and Sydney. Amobee serves more than 15 billion impressions per month for more than 1,000 different premium publishers thru more than 100 ad networks worldwide. To learn more visit www.amobee.com.

Amobee and Aruba

Aruba and Amobee have teamed to deliver targeted advertising, pulled from over 100 ad networks and 1,000 premium publishers, over Aruba infrastructure. Ads are presented through ClearPass during one or more monetization opportunities: via the guest registration page, the self-service portal, and the log-in page.

When a user clicks on an ad, it generates revenue. The more highly targeted and location-specific the ad, the higher the revenue it generates. 70% of ad revenue goes directly to the facility owner. This high margin revenue can transform the Wi-Fi infrastructure into a profit center, and can be used to offset the cost of installation, updates, and upgrades. Highly trafficked networks can literally pay for themselves. Existing and new Aruba customers in retail, hospitality, transportation, and other public facing enterprises can now transform Wi-Fi from an expense into a high-margin revenue source.

Date of Certification:
March 2014

Aruba OS Tested:
AOS 6.3 and higher
ClearPass Policy Manager 6.3, Guest 3.9.7 and higher

Certified Products:
Amobee Exchange with Amobee Pulse


BOLDstreet
BOLDstreet Location-Based Retail (LBR) Solutions use wireless networks for visitor measurement and real-time customer interactions. Targeted at multi-location retail chains, LBR measures and profiles visitors and visits, while preserving their anonymity, without requiring any client software or user intervention.

BOLDstreet Wireless

Using data extracted from existing Aruba wireless infrastructure, BOLDstreet monitors real-time visitor activity and creates Web-based reports and analytics on user profiles, activity, and target customer segments. Dashboards monitor target activity in real-time, and notifications leverage visitor presence to update Web content, SMS messaging, and digital signage. For more information please visit www.boldstreet.com.



Euclid offers a retail analytics service that provides retailers with anonymous store traffic insights via a Web dashboard and API. The company aims to provide the same data advantage to off-line retailers that on-line retailers have leveraged to better serve customers.

Euclid Analytics

Euclid extracts MAC addresses of detected 802.11 frames from Aruba wireless infrastructure, and uses these as a proxy for shopper location. Presence, frequency, recency, total store traffic, and associated parameters are then gleaned from the data using Euclid developed algorithms. Euclid data are anonymized, and no personal data are collected. Data from multiple sites are aggregated to provide a snapshot of industry trends. For more information please visit euclidanalytics.com.



LightSpeed offers a suite of front-counter POS, back-office management, and eCommerce applications for iGeneration retailers. Focused exclusively on Mac and iOS platforms, LightSpeed POS couples Apple design innovations with powerful business logic to offer multi-user, multi-store retail solutions. A back-office browser simplifies purchasing and inventory management, touchscreen-optimized POS speeds front-counter sales, and tightly-integrated eCommerce simplifies on-line selling. For more information please visit www.lightspeedretail.com.
LightSpeed and Aruba
LightSpeed and Aruba have teamed to offer wireless smartphone- and tablet-based POS solutions to iGeneration retailers. Aruba’s Mobile Device Admission Control (MDAC) enables iPads, iPod Touches, and iPhones to be shipped directly to stores, speeding POS deployment by allowing self-provisioning by general sales staff instead of IT specialists. Operating over Aruba’s PCI-compliant Wi-Fi networks, these devices reliably stay connected to the back-office LightSpeed database as users roam, allowing sales to be processed anywhere in the store. Aruba’s context-aware Mobile Virtual Enterprise (MOVE) architecture provides policy enforcement based on device-fingerprinting, application-fingerprinting, and location, ensuring a good in-store experience by prioritizing LightSpeed’s mobile POS applications over other less critical network traffic.

Date of Certification: January 2012

Aruba OS Tested: Not Relevant

Certified Products: LightSpeed POS and LightSpeed Mobile


MediaShift
MediaShift is a digital advertising technology company that monetizes private Wi-Fi networks and web publishing sites, while offering advertisers access to one of the fastest growing audience platforms targeting on-the-go consumers. Advertisers can employ MediaShift across multiple devices, through videos, application downloads, lead capture, and other sponsored opportunities, to reach highly targeted customer segments. To learn more visit www.mediashift.com.

MediaShift and Aruba

Aruba and MediaShift have teamed to enable public facing enterprises – retailers, hotels, airports, conference centers, and restaurants – to monetize free and fee-based Wi-Fi Internet access with advertising revenue. The solution integrates Aruba network infrastructure with MediaShift’s contextually-based, high-value targeted messaging engine. Delivered without any out-of-pocket expense or investment, advertising revenue falls right to the bottom line – shortening the infrastructure payback period and generating an annuity stream to underwrite network upgrades.

MediaShift’s AdVantage Monetization Platform technology leverages Aruba’s ClearPass Guest Access and Wi-Fi Mobility Controllers to connect advertisers to users both pre-authentication at the captive portal and after they’re admitted to the network. The solution can be deployed as a transparent bridge or a high-availability configuration using industry standard PBR and WCCP protocols. Advertising presented by MediaShift’s ad platform doesn’t impact users’ network experience.

Date of Certification:
October 2013

Aruba OS Tested:
AOS 6.2 and higher
ClearPass Guest Access 3.9.7 and higher

Certified Products:
AdVantage Monetization Platform


Nearbuy
Nearbuy’s innovative technology enables location-based shopping, and enhances employee productivity, with a unique combination of guest Wi-Fi analytics and micro-location data. The result is increased revenue, enhanced brand awareness, and reduced operating expenses.

Nearbuy Systems
Using data extracted from existing Aruba wireless infrastructure, Nearbuy’s analytics deliver insights into both on-line and store-based shopping patterns. By directing shoppers to areas and items of interest to them, customers become more engaged in the shopping experience, are more likely to purchase products, and become more loyal to the store brand. Retailers own the resulting behavioral data and control who has access to them. For more information please visit www.nearbuysystems.com.


Nomi Technologies
Nomi’s vertically-integrated, location-based retail analytics provides real-time, actionable insights into shopper behavior near and in your store. The solution leverages existing in-store infrastructure, CRM, BI, and POS systems to provide one view of the customer across all channels. The platform runs on a fault-tolerant, highly scalable cloud-based infrastructure. Nomi follows the best practices and codes of conduct outlined by privacy advocate groups to protect the privacy, integrity, and security of the data they collect.

Nomi Technologies

Nomi extracts RTLS data from Aruba Instant and controller-based networks and then forwards them to the Nomi Cloud. These data are then mined to provide store manager, corporate marketing, and other stakeholders with real-time updates about every step of the shopping experience. Analytics data can be accessed via Web browser and APIs. Installing Nomi is quick and simple, and once the RTLS data feeds commence the analytics processing will self-calibrate: the accuracy of dashboard statistics grows as more data are collected. For more information please visit www.getnomi.com.


Qless
QLess is a Software-as-a-Service through which queues at service businesses like restaurants, banks, and shops are managed over a user’s smartphone. Once a user’s place in line has been registered, automatic updates are provided via smartphone to enhance user awareness and retain their business. There are no servers to acquire or maintain, no IT staff required to manage installs and upgrades, and no license or upgrade fees. For more information please visit www.qless.com.

QLess and Aruba
Aruba has teamed with QLess to promote queue management over Wi-Fi enabled smartphones for retail and hospitality markets. By increasing customer retention – even in the face of overwhelming demand and long lines – Aruba and QLess can boost revenue without requiring new IT infrastructure to do so.

Date of Certification:
December 2011

Aruba OS Tested:
Not Relevant

Certified Products:
QLess Queue Management


RaGaPa
RaGaPa provides a simple means of monetizing Wi-Fi networks via an injected, dissolvable applet that displays paid, relevant advertising content on every Web page a user visits. Clicking on the ad takes the user to the target Web site. No client software needs to be installed on users’ machines, and RaGaPa works on any mobile device and browser. To learn more visit www.ragapa.com.

RaGaPa and Aruba
Aruba and RaGaPa have teamed to enable hot spot owners and public facing enterprises to monetize Wi-Fi access with revenue from targeted advertising. Used in conjunction with Aruba controller-based Wi-Fi networks, the cloud-based RaGaPa service delivers context-relevant advertising, coupons, deals, and calls-to-action throughout the browsing session. On-line reporting and accounting analytics provide direct feedback about campaign effectiveness, while advertising revenue enhances ROI and can generate an annuity stream to underwrite upgrades.

Date of Certification:
October 2013

Aruba OS Tested:
AOS 6.2 and higher

Certified Products:
RaGaPa HotSpot Monetization


Sensitel
Sensitel provides cloud-based integrated sensing, monitoring, and locationing services. Its StaffCaster solution is a real-time, cloud-based subscription service that uses event data from Wi-Fi networks and store-based feeds to recommend hour-by-hour staffing levels and positioning. StaffCaster gives store managers both up-to-date views of store traffic patterns in different zones and automated recommendations on staff positioning needed to achieve acceptable conversion rates. E-mail and SMS alerts are sent automatically to temporary staff in response to changes in traffic volume. To learn more visit www.staffcaster.com.

Sensitel and Aruba
Aruba and Sensitel have teamed to enable retailers to optimize associate:shopper ratios based on the volume, dwell time, time of day, and travel path of shoppers. Set up by zones, the location of associated and unassociated client devices is captured by Aruba access points and the resulting RTLS data feed is sent to the StaffCaster cloud server. Based on location, staffing, and other parameters the StaffCaster system will recommend how staff should be redirected to best serve shoppers. The solution is intended to reduce abandonment due to inattention, and to increase basket size by cross- and up-selling. Managers can dynamically assign staff to different zones with a single click.

Date of Certification:
September 2013

Aruba OS Tested:
AOS 6.1.3.5-AirGroup

Certified Products:
StaffCaster Sensor Driven Staff Positioning


ShopperTrak
ShopperTrak is a leading global provider of shopper insights and analytics to improve retail profitability and effectiveness. More than 750 of the world’s leading retail brands have ShopperTrak services deployed in over 60,000 locations across 90 countries and territories. To learn more visit www.shoppertrak.com.

ShopperTrak and Aruba
Aruba and ShopperTrak have teamed to use Wi-Fi based analytics to understand store draw rates, abandonment rates, loyalty, zone traffic, dwell times, and service times. Leveraging contextual data from Aruba’s Analytics & Location Engine (ALE), the ShopperTrak Interior Analytics Suite provides continuous sampling rate updates. Stores are measured against metrics tied to the three profit pillars – traffic, conversion and average transaction size. The results help explain a store’s superior or inferior performance, and enable management to make more effective marketing and operational decisions.

Whole-store coverage is made possible by combining ALE location data with ShopperTrak’s innovative wired and Wi-Fi based footfall sensors. Wi-Fi based sensors make adds, moves, and changes both simple and inexpensive.

Date of Certification:
March 2014

Aruba OS Tested:
Analytics & Location Engine

Certified Products:
ShopperTrak Insights


VistaPointe
VistaPointe is an innovative provider of cloud-based data extraction, analysis, and insight-generation technologies that enable operators to gain unprecedented visibility into their mobile networks. The secure, scalable, carrier-grade network intelligence solutions are capable of processing large volumes of real-time and historical network data to profile subscribers for service quality assurance, targeted advertising, and service plan optimization. An intelligent policy decision function enables collaboration with GGSNs/ PGWs for dynamic policy enforcement. To learn more visit www.vistapointe.net.

VistaPointe and Aruba
Aruba and VistaPointe have teamed to help mobile network operators better manage Wi-Fi offloading, subscribers’ experiences, and network expansion. Operators often lose visibility into the behavior of subscribers offloaded to Wi-Fi. The VistaPointe Network Inspection (VNI) extracts Wi-Fi activity from Aruba’s Analytics & Location Engine and mashes it with the operator’s mobile traffic data. A heuristics engine then makes observations and recommendations based on subscribers, applications, network, and device (SAND) activity. Operators can relieve bandwidth issues by offloading traffic to Aruba Wi-Fi confident that they’re not losing valuable business intelligence in the process.

The heuristics capabilities can also help optimize and streamline operations. VNI’s assessment of network activity and location can help tailor service plans to a subscriber’s unique usage patterns. If issues are uncovered the operator can restrict fixes to problem areas and avoid affecting unrelated subscribers. It’s even possible to create a visual schematic of a building, showing both Wi-Fi connected and unconnected users on each floor, so the actual vs. potential Wi-Fi adoption at a given location can be assessed.

Date of Certification:
September 2013

Aruba OS Tested:
ALE 1.0

Certified Products:
VistaPointe Network Inspection Solution


Walkbase
Since 2009 Walkbase has developed real-time analytics that model consumer behavior. The solutions enable retailers, airports, and shopping malls to enhance customers’ experiences, pinpoint staffing issues, and optimize operations. Headquartered in Turku, Finland, Walkbase’s cloud-based solutions target retailers through Europe. To learn more visit www.walkbase.com.

Walkbase and Aruba
Aruba and Walkbase have teamed to enable public facing enterprises to assess visitor behavior based on the frequency, recency, dwell time, and travel paths of visits. Set-up is simple: register for the service and then point the Aruba access point RTLS data feed to the Walkbase subscription cloud service. Statistics are generated about walk-by traffic proximate to the Wi-Fi network, as well as users who have opted into the site’s Wi-Fi network.

Data are summarized on easy-to-use dashboards, and APIs are available for data export. Walkbase provides a simple on-line MAC opt-out mechanism for those who don’t wish to participate.

Date of Certification:
September 2013

Aruba OS Tested:
AOS 6.1.3.5-AirGroup

Certified Products:
Walkbase Analytics