In-store Mobile Marketing

Improve the in-store experience and increase sales per visit

Half the U.S. population will own a smartphone by the end of 2011 and two thirds of them will use their smartphones in retail stores to research products and prices online. Innovative retailers are racing to create a compelling in-store shopping experience to engage customers and encourage brand loyalty.

3G networks and legacy Wi-Fi networks, designed and deployed for simple inventory management applications, lack the capacity, personalization and location intelligence to create a content-rich in-store mobile customer experience.

Aruba offers Wi-Fi solution for in-store mobile marketing that provides highly personalized and differentiated smartphone customer interactions. Read more (PDF) »

The Aruba Wi-Fi solution for in-store mobile marketing consists of:

• Secure and Scalable In-Store Wi-Fi
  Aruba’s 802.11n Wi-Fi solutions include an ICSA-certified stateful firewall to protect retail networks from public access, and adaptive coverage management to ensure uninterrupted operation even when hundreds of customers connect at the same time in the same store.
• In-store Customer Wi-Fi Engagement
  Aruba Amigopod software enables retailers to securely register customers and reliably deliver personalized access and targeted messages, including special merchandise offers and advertisements.
• Wi-Fi Optimized Smartphone Applications
  Aruba partner and mobile commerce leader Digby enables retailers to offer a rich and personalized shopping experience to customers with smartphone applications. Performance and location intelligence available through Aruba’s Wi-Fi network improve application responsiveness and increase the relevance of offers made to customers inside the store.
• Presence and Location Intelligence
  Aruba’s 802.11n Wi-Fi network provides real-time presence information to enable store-level message targeting. Aruba’s partnership with Nearbuy Systems allows retailers to deliver targeted messaging and provides unique in-store navigation capabilities.