MOVE For Retail

Engage customers and protect store transactions

Wireless LANs (WLANs) can open the door to many new customer engagements and create productivity improvement opportunities for retailers. But before retailers can reap the benefits, they need a Wi-Fi solution that can securely and seamlessly address the needs of their smartphone-carrying customers, customer-facing staff, store operations, and PCI-compliance auditors.

By delivering in-store mobile access, the Aruba Mobile Virtual Enterprise (MOVE™) architecture engages customers and drives top-line growth. Aruba MOVE uniquely consolidates network and security services for Wi-Fi and wired access, rightsizing infrastructure and ensuring end-to-end mobility. It also secures all mobile devices used by staff, including smartphones, thus protecting the store.

MOVE allows retailers to leverage increasing number of Wi-Fi devices and inherent Wi-Fi capabilities such as location awareness to:

• Engage Customers: Mobile applications can push information to customer smartphones and iPads as they walk in the door, enabling them to download rich content when and where they want. Store associates are also empowered to check inventory, field customer questions, and process transactions with tablets. This all adds up to an outstanding customer experience.

• Optimize Operations: Mobilizing inventory management workflows lets retailers make decisions based on up-to-the minute data. Consolidating all traffic on a single, secure mobile infrastructure rightsizes networks by eliminating redundant devices and applications.

• Manage Risk: Streamline video surveillance and PCI compliance by relying on the same secure Wi-Fi infrastructure to handle both tasks.