Retail

retail

Let enterprise Wi-Fi and mobile engagement transform the in-store shopping experience for customers

Shoppers enjoy getting personalized, context-relevant offers from the comfort of their Wi-Fi-enabled mobile devices. And associates can engage them, influence sales and complete transactions anywhere on the floor.

Smart retailers stay ahead of the curve by adopting an in-store mobility infrastructure. One that handles PCI-compliant transactions over the air, accommodates point-of-sale, inventory and other work apps, and engages shoppers with location-aware mobile apps and personalized notification offers.

 

Guest Wi-Fi with in-browser advertising

Aruba ClearPass Guest makes it easy for shoppers to self-register for in-store Wi-Fi through a secure, custom-branded captive portal. There’s no need for IT involvement or multiple login screens. It’s simple – shoppers register once and indicate their preferences so retailers can personalize their in-store experience with targeted ads and push notifications.

Mobile apps that increase in-store sales

Aruba’s Meridian Mobile App Platform and Aruba Location Services make it easy to upsell products by sending push-notifications to shoppers based on their preferences and in-store location. Enhance the shopping experience and reduce abandonment with discovery tools that tie in with customer loyalty programs and let shoppers search and find products with turn-by-turn-directions.

Smart, secure, PCI-compliant Wi-Fi

Associates can use tablets with point-of-sale and inventory apps anywhere in the store. Aruba PCI-compliant Wi-Fi protects transactions over the air. When the air gets crowded, our 802.11ac Wi-Fi with ClientMatch™ technology ensures that all devices connect to the best-performing AP. And Aruba’s next-generation mobility firewall gives your most important apps priority treatment.