Advertising, Analytics & Mobile Applications

Aislelabs leverages the power of big data analytics to understand customer behavior, inside and outside bricks-and-mortar stores, to help retailers boost sales and customer satisfaction. By analyzing traffic patterns, Aislelabs can deliver personalized marketing messages tailored to individual customers. The company serves boutique retailers, large stores, cafes, restaurants, commercial spaces and event venues of all sizes. For more information please visit

Aislelabs and Aruba
Aruba and Aislelabs have teamed to enable retailers to visualize first time vs. repeat visitors, customer loyalty, dwell times, walking paths, real-time heat-maps, and the complete conversion funnel. Location data are gathered from the Wi-Fi network(s) via Aruba’s Analytics & Location Engine (ALE), which forwards the data to Aislelab’s cloud-based Flow application for processing. Easy-to-use dashboards and reports enable retailers to translate Aislelabs’ insights into actionable business decisions.

ALE Version Tested:
ALE 1.2

Certified Products:
Aislelabs Flow

Faraday Networks
Faraday Networks is a cloud first, mobile first technology company whose solutions management, monitor, and monetize mobile devices and customer behavior. The company’s cloud solutions include advanced Wi-Fi management, SOHO mobility, presence analytics, and network monetization through innovative marketing programs. Faraday is based in Santa Clara, California. To learn more please visit

Faraday Networks and Aruba
Aruba and Faraday have teamed to develop guest management and analytics solutions that helps SOHO customers understand and monetize end customer behavior. The Faraday Edge is a Wi-Fi management solution built on Aruba Central that provides a customizable portal for guest networks, employee access, mobile application support and Wi-Fi analytics. With Aruba Central at its the heart, Faraday Edge can manage Aruba Instant Access Points, monitor networks status. Faraday Spectrum is a network management and targeted marketing tool that leverages ArubaOS, AirWave, and ClearPass. Faraday ZONE is a retail marketing analytics platform that leverage location data from Aruba’s Meridian and Analytics & Location Engine platforms to help understand customer behavior.

Aruba Products Tested:
Aruba Central, AOS 6.4 or higher, Analytics & Location Engine 2.x

Certified Products:
Faraday Edge, Spectrum, and ZONE

Since 2014, Favendo has developed vendor-agnostic Real Time Location Systems (RTLS) for interior positioning, mobile tracking, navigation solutions. Favendo specializes in the cruise ship industry as well as transportation, retail, sports, and facility management.

Aruba and Favendo
Aruba has partnered with Favendo to provide a reliable, on-premise solution for cruise ships. With Real time location services, guests can attain the best cruise experience by being able to keep track of their children, friends, and property. Never feel lost on-board again!

Aruba Products Tested:
AOS 8.5
Aruba 500 Series Access Points
Aruba Controllers

Junivo is a big data analytics company that enables brick and mortar retailers to create integrated user experiences that engage mobile customers and drive their purchase paths. The solutions enhance marketing, create new revenue opportunities, enhance customer service, and improve operational efficiency. Junivo is based in Istanbul, Turkey. To learn more please visit

Junivo and Aruba
Aruba and Junivo have teamed to integrate Aruba’s AirWave Management Platform, Analytics & Location Engine (ALE), Meridian Engagement Platform, and Junivo’s WiFi360 IoT Platform to deliver cloud-based analytics, social Wi-Fi, and personalized engagement to retail and hospitality customers. The solution helps customers build a more complete profile of visitors to their facilities, including how they navigate and interact with the site. This in turn enables the delivery of highly relevant, real-time, context-based advertising and marketing content.

Visitor behavioral data are captured via ALE, AirWave, Meridian, and the AOS operating system. These data are analyzed for actionable insights and to drive relevant content. Aruba Beacons enable localized proximity marketing directly to a visitor’s mobile app. Guest Wi-Fi keeps mobile users connected while delivering rich insights based on user behavior.

Aruba Platform Tested:
Aruba ALE 2.0 or later

Certified Products:
Junivo WiFi360° IoT Platform

Kiana Analytics
Kiana Analytics provides patented cloud-based Wi-Fi and Bluetooth-enabled device detection and presence analytics for security, safety, operations and proximity services. Kiana extends current presence analytics, using machine learning techniques, to provide predictive and behavioral analysis of visitor traffic, employee management and security alerting and remote awareness. Convention centers, airports, shopping centers, corporate and school campus, and entertainment venues worldwide use Kiana to identify, measure and strengthen on-site security, improve operations management, and execute real-time targeted services. For more information please visit

Kiana Analytics and Aruba
Kiana Engage provides a platform to collect, analyze, assess, and engage with visitors and employees. Kiana and Aruba have teamed together to use Aruba-based networks for safety and security solutions through the Kiana Platform. Kiana Engage supports and leverages Aruba’s Analytics and Location Engine (ALE) software to collect near real-time device data from the WLAN to produce detailed location analysis and security awareness for customers. Aruba customers can integrate their existing infrastructure with the Kiana cloud-based analytics and security SaaS platform easily to accelerate the ROI on their infrastructure. With Kiana’s patented capability to de-randomize device IDs, venue visitors no longer have to register in order for the venue to collect device intelligence.

Aruba Products Tested:
Analytics & Location Engine  2.x

Certified Products: 
Kiana Engage

Purple uses social engagement, marketing tools, and location analytics to provide digital insights from Wi-Fi and location data. The results helps retail, hospitality, leisure, healthcare, and education customer to deliver a highly personalized in-venue experience. Headquartered in the UK, Purple offers services to customers worldwide. For more information please visit

Purple and Aruba
Aruba and Purple have teamed to enable Aruba customers to monetize Wi-Fi infrastructure by delivering hotspot guest access, extracting user behavioral analytics, and serving targeted marketing messages. Access security and content filtering protect the infrastructure and site owner’s reputation. Leveraging Aruba’s Analytics and Location Engine (ALE), the solution delivers foot traffic analytics without any additional on-site hardware, making it simple and inexpensive to implement.

Aruba OS Tested:
AOS 6.4 and higher
ALE 1.3 and higher

Certified Products:
Purple Hotspot-As-A-Service

Rifiniti measures and manage how office space is used. The Optimo Web-based dashboard, a tool that measures actual utilization of office space by tracking the mobility patterns of occupants, helps model future space needs based on actual traffic patterns. Optimo analytics can help customers manage their real estate footprint and expenses by aligning available space with actual utilization. For more information please visit

Rifiniti and Aruba
Aruba and RF Code have teamed to bring 433.92 MHz tags to real-time location applications in high density and challenging IoT environments. Tag transmissions are processed in real-time by RF Code M250 readers connected to Aruba switches, and can process >140 events per second, or 1,400 tags simultaneously with 10-second beacon intervals, at >40 meters distance. To reduce network chatter the readers can run in an exception mode that reports only changes in asset or location status. These real-time solutions can help more efficiently manage assets and staff in data center and a wide range of enterprise applications.

Aruba OS Tested:
ALE 1.2 and 2.0

Certified Products:

Saga, a member of the New Frontier group, provides a suite of software solutions centered on real-time event based processing and customer engagement. GFence, part of a trio of Saga’s intelligent suite, enables businesses to get a deeper insight on their customers and interact with them in real time. The solution is based on their customers’ offline and online footprint. Other solutions from Saga empower businesses to use events such as zone entry, campaign feedback, or purchases, together with other data, to communicate the best possible content to customers via their favorite channel. To learn more, please visit

Saga and Aruba
GFence, a transactional-analytical solution, is processing data received from Aruba’s Analytics and Location Engine (ALE) in real-time and generating reports for line-of-business leaders. Through location data provided by ALE, organizations can see how customers move around the facility, where they stop, and use this information to help improve business. GFence is a scalable product that can be implemented in multiple locations of interest, while keeping a single centralized place for administration and report generation. Aruba users can easily implement GFence in the cloud or on premise, depending on their use case.

Aruba Products Tested:
Analytics & Location Engine 2.x

Certified Products:

Turnstyle Solutions is a Toronto-based marketing and analytics company that uses public Wi-Fi to engage consumers, obtain insights about on-premise customer behavior, and send real-time messages, coupons and rewards directly to customers’ phones. To learn more please visit

Turnstyle and Aruba
Aruba and Turnstyle have teamed to enable Aruba’s retail Wi-Fi customers to anonymously monitor walk-by conversions, average dwell times, and visit frequencies via a dashboard of customizable analytics widgets. Using location-based gathered data from Aruba’s Location & Analytics Engine (ALE), Turnstyle cloud-based SaaS engages customers with context-relevant messages during network log-in and through on-site e-mail, text, and social media messaging. Personally-identifiable data are anonymized, and once a consumer opts-in, all of his or her previously-recorded anonymized activities are assigned to a persona that can be monitored within and across retailers.

Aruba OS Tested:
Analytics & Location Engine 1.3.3 and 2.0

Certified Products:
Turnstyle Social Wi-Fi, Campaigns, and Analytics Services


Built on next generation technologies, Wavespot leverages location data to help users understand the physical space, automate location based marketing, improve operations and reduce cost. For more information, please visit:

Wavespot and Aruba
Wavespot and Aruba have together taken location insights and automation to a new level. Wavespot works with Aruba WIFI, beacons and augments data to empower enterprise IT and marketers with actionable and meaningful information. The Wavespot suite, powered by Aruba services, includes Insights on visitors and IoT devices, advanced captive portal, automation engine that enables realtime marketing, API centric platform and more. Reach out to the Aruba account representative to better understand how Aruba and Wavespot work together.

Aruba Products Tested:
Aruba controllers, virtual controllers, IAPs, Central, ALE