AMB Sports and Entertainment

Continuous innovation gets fan experiences to the goal

  • Customer Profile

    Headquartered in Atlanta, AMB Sports and Entertainment includes the National Football League’s Atlanta Falcons, Atlanta United of Major League Soccer, the state-of-the-art Mercedes-Benz Stadium, Atlanta Drive GC, and America’s largest golf retailer PGA TOUR Superstore. Lauded as the busiest stadium in the United States, Mercedes-Benz Stadium hosts more than 50 major sporting and entertainment events and three million guests annually.
    • Vertical: Sports & Entertainment
    • Location: Atlanta, Georgia, United States


    Deliver the ultimate in immersive, rich, and one-of-a-kind experiences using state-of-the-art technology.


    • Deploy advanced wireless to support cashless, contactless fan and guest experiences
    • Gain future-ready infrastructure to meet evolving expectations
    • Facilitate continuous innovation


    • Enables earning coveted #1 in Overall Gameday Satisfaction from the NFL
    • Supports future innovation, such as virtual reality and other next-gen mobile experiences
    • Provides 600MB throughput for streaming during games and headliner events
    We want to deliver the absolute best connectivity. HPE Aruba Networking provides us with the reliable infrastructure critical to entertaining, engaging, and informing our fans and guests for award-winning gameday and event experiences.
    Kevin Pope, Chief Information Officer, AMB Sports and Entertainment