Make deploying location-based services easier

From asset tracking to wayfinding to customer engagement, Aruba unlocks the location-aware capabilities of the Edge. By leveraging Bluetooth (BLE) and industry standard fine time measurement (FTM) ranging, enterprises can rapidly deploy and manage location services – at scale.

Context is key

Digital modernization is driving both the creation and expansion of location-aware services. Our portfolio delivers both breath and flexibility.
  • Self-locating APs act as anchor points for measurements.
  • Intelligent software refines measurements improve indoor location accuracy.
  • The Open Locate initiative standardizes how AP locations are shared with client devices and network-based services.
  • Bluetooth beacons and tags provide context for wayfinding and asset tracking.

Location services that drive business outcomes

Simplify application development, drive efficiency, and improve the user experience.

Increase customer engagement

Differentiate the customer experience by driving visitor satisfaction with turn-by-turn navigation, boosting user engagement with proximity based advertising and promotions, and tracking valuable assets to reduce loss.

Boost operational efficiency

Leverage our Wi-Fi APs with built-in fine time measurement ranging and BLE beaconing capabilities to power a wide range of indoor location use cases. In addition, our self-locating APs update their own location, thereby saving weeks or even months of IT effort.

Simplify application development

Accelerate deployment of indoor location services using the universal framework of latitude and longitude, which is easily consumed by Google, Apple, and Bing Maps. Enable devices to precisely determine their own location using AP latitude/longitude measurements broadcast broadly over the air.

Introducing the first self-locating APs

Introducing the first self-locating APs

Aruba APs can automatically locate themselves, enabling highly accurate indoor location – everywhere.

Aruba Location Services

The ingredients that make your location-aware space a reality.

Access Points

Aruba Wi-Fi 6 and Wi-Fi 6E APs act as the foundation for accurate indoor location services. Learn how to leverage your Aruba APs in new ways.

Aruba Beacon and Aruba Tag

Beacons & Tags

Aruba Beacons and Tags increase mobile engagement. Beacons power unique user experiences through wayfinding while Tags allow for asset tracking.

Location analytics screen

Location-powered Applications

Enhance existing applications or build new location-based services using the developer SDK.

Location Use Cases Across Verticals


  • Foot traffic trends
  • Peak and off-peak hours
  • Sending an associate to help shoppers
  • Proximity marketing


  • Welcome guest
  • Improve customer engagement
  • Real time offers

Airports / Malls

  • Visitor trends, heatmaps
  • Optimize traffic flows
  • Asset tracking

Stadium / Arena

  • Improve traffic flow
  • Way-finding


  • Workspace optimization
  • Heat maps
  • Asset tracking


  • Asset tracking
  • Patient/Infant monitoring
  • Where is my staff?

Ready to get started?