We’re a motivated and passionate team innovating in the mobile, IoT and cloud era. We are both “Customer First, Customer Last” and committed to our people.
Keerti has a knack for helping things grow and thrive – that’s probably why he’s taken such a liking to gardening. It’s evident when you look at the success he cultivated since founding Aruba in 2002. Aruba sprouted from his vision to make mobility secure and ubiquitous and, since then, Aruba has become the undisputed market leader in WLAN and LAN access. As President and Founder, Keerti guides the company’s strategic direction and innovation in the mobile, IoT and cloud era. You won’t catch him on stage without his signature grey vest – it’s kind of his thing.
Favorite Mobile Apps: Yelp, Saavn, Lyft
Head of WW Sales
Alain is a Road World Cycling Champion – well, at least that’s how he feels when he’s climbing trails and switching gears. There’s just something to be said about cycling’s test of physical and mental endurance, and the drive that’s gained from it. Alain has pedaled his way through numerous leadership positions within HPE, and now serves as SVP of Worldwide Sales for Aruba, responsible for building a high-growth business. Based in Paris with his wife and family, Alain is an avid traveler with a keen appreciation for history, global culture and to no one’s surprise, fine wine.
Favorite Mobile Apps: Aruba Campus, Channel Weather, WhatsApp
Head of Technology
Partha is a visionary CTO and an amateur photographer. Photography is the ability to use your mind’s eye to imagine an outcome and with the tools you have, bring it to life. His creative focus and technical expertise at Aruba captures nothing short of the same imagery. He’s been a part of Aruba since its inception in 2002 and currently leads the team responsible for the technology vision and strategy for Aruba. Outside of his picture-perfect day job, his eye for detail can be found while he’s out capturing memories on road trips or during the occasional hike – #nofilter.
Favorite Mobile Apps: Spotify, Medium, Lightroom
Head of Finance
Rome wasn’t built in a day, and neither was Jim’s latest project around the house. A craftsman in his off hours and Aruba’s CFO during the day, Jim’s responsible for building Aruba’s financial strategy while sustaining profitable growth. When he’s not busy putting his financial skillset to work, you can catch this UC Berkeley graduate biking on the weekends or traveling with his wife and three kids – and he’s a numbers guy, so you can bet they’re getting the best deals around town.
Favorite Mobile Apps: Netflix, Strava, Sky Map
Head of Global Marketing
Golfers know that the game is 90% mental . It’s a game of grit, requiring both passion and perseverance. The rules of Marketing are no exception. As VP of Global Marketing, Janice is responsible for driving a team that is changing the game. She leads Aruba’s global marketing function and is responsible for marketing strategy and execution of product & solutions marketing, global campaigns, demand, brand, digital, customer experience and communications. Outside of work, you can find her on the golf course or in the ring – kickboxing, that is.
Favorite Mobile Apps: Tesla, PGA Tour Live, Amazon
Head of Global Operations
Strategy board games are all about coming up with tactics to win over your opponents, and they just happen to be one of Tiago’s pastimes. As Aruba’s Global Operations Leader, Tiago is responsible for Aruba’s business operations and strategic programs – plotting winning tactics to help Aruba scale and build for growth. As if his extensive background in operational performance and corporate strategy isn’t enough, it doesn’t hurt that he practices his strategy skills in his free time. You know what they say, practice makes perfect.
Favorite Mobile Apps: Sattva, Waze, Songkick
Head of Global Customer Operations
Any sports fan, like JD, can relate to the exhilaration that’s felt when playing in an intense game. When your team is pushing in overtime for a well-fought victory, you can feel your heart beating fast. It’s similar to the rush JD Singh, VP of Global Customer Operations, feels when he and his team are down to the wire and focused on executing Aruba’s Customer-First, Customer-Last philosophy. It’s all about providing customer services, support and success, and; once that’s accomplished, we’ve got ourselves a touchdown!
Favorite Mobile Apps: Email, Safari, Waze
Head of Software Products Business
Sriram is a rock star who knows that no matter how well you play a guitar, if it’s out of tune, you simply won’t sound good. That’s why he’s adamant about fine-tuning, not only his favorite guitar, but Aruba’s portfolio. As VP & GM of Software Products, Sriram’s responsible for driving Aruba’s strategy and accelerating the growth across our software portfolio, from network management to security to location services. Prior to rejoining Aruba – he left in 2012 before starting his own company – Sriram was the CEO and Founder of Niara Inc., which was acquired by Aruba in early 2017.
Favorite Mobile Apps: Audible, Stitcher, Vivino
Head of Strategy & Corporate Development
Jeff has a passion for building things and understands a good project requires equal parts of vision and execution. As Aruba’s VP of Strategy and Corporate Development, he’s responsible for crafting and executing Aruba’s M&A and partnership strategies, working to identify new opportunities, and developing the strategic vision for new areas of business. Jeff’s perspective stems from his days as an engineer, an equity research analyst and a corporate venture investor. He’s an amateur fabricator and car nut and can be found wrenching on his rides while he contemplates Aruba’s next move.
Favorite Mobile Apps: MLB AtBat, McMaster-Carr, Peterson iStrobosoft
Head of Wireless LAN Business
A sommelier in training, Ash has acquired a strong appreciation for the art and science behind red wine. As the VP & GM for the Wireless LAN business, Ash leads Aruba’s engineering, product management and technical marketing teams. His previous experience as an Aruba executive and his extensive background in product management makes the perfect blend of leadership and technical prowess. He received his MBA from Pepperdine University and can be found rocking out to iconic bands like Pink Floyd and Led Zeppelin…while drinking fine wine, of course.
Favorite Mobile Apps: Waze, Wall Street Journal, Sports
Head of HR
Kathy Winters is VP of Human Resources and a John Sanford novel enthusiast. She leads a team that focuses on our people – attracting best-in-class talent while building a solid networking workforce in the industry. She has a great read on people and believes there’s a moment of truth in every interaction you have. When she’s not traveling back and forth between California and Texas, you can find her catching up on Judge Judy – perhaps that’s where she gets her brutal intellectual honesty.
Favorite Mobile Apps: Toy Blast/Cartoon Blast, BBC, Amazon
Head of Legal
Willie Hernandez is living out his own version of The Amazing Race. Having lived on three continents and traveled through 35 countries, you can say he’s quite the skillful traveler. As Vice President and Deputy General Counsel, Willie is head of legal for Aruba. He’s a knowledgeable technology lawyer with considerable international experience and provides all aspects of legal support as Aruba builds and sells the best products and solves business challenges for its customers. No matter what trek he decides to embark on next, you can bet he’s up for the challenge. Case closed.
Favorite Mobile Apps: GoogleMaps, Facebook and TeamSnap
Head of Campus Switching
Tom Black is Aruba’s VP & GM of Campus Switching with a zest for the culinary arts. He leads the combined software, hardware, product management and operations teams – the critical ingredients for Aruba’s switching business. With over 20 years’ experience in networking, he’s held multiple leadership roles at large hardware and software companies, spanning across a broad range of technologies. He has four issued patents and can be found in the gym in his free time – doing a dash of this and a pinch of that.
Favorite Mobile Apps: Yelp, Waze, United Airlines
Dr. Tom Bradicich
VP/GM of IoT & Converged Edge Systems
Dr. Tom Bradicich is the King of the Converged Edge – fitting since he’s also an Elvis impersonator and plays in a rock band. As VP/GM of IoT & Converged Edge Systems, Tom directs the global Discovery and IoT Innovation Labs for partner and customer collaborations. He developed HPE’s first IoT strategy and continues to cultivate innovative and first-of-a-kind solutions that enhance business outcomes for our customers. He’s an inductee in the NC State University Alumni Hall of Fame and founded the charity, sockrelief.com – thank you, thank you very much.
Favorite Mobile Apps: UberEats, RefNet, iFunny
Pradeep Iyer isn’t your average TV show binge-watcher. When he’s not perusing through the latest Netflix series, he has the lead role as Aruba’s Chief Architect, working cross-functionally across the software and infrastructure teams to drive the company towards a coherent architecture that customers desire. As Aruba’s first-ever engineer, his onscreen debut with the company dates back to 2002, during which time he’s held multiple leadership positions within centralized WLAN, distributed WLAN and cloud WLAN. Off-screen, you can find him cheering in the crowd at a 49ers game.
Favorite Mobile Apps: NY Times, Waze, RBDigital