Flemings Hotels

Rediscovering the joy of travel

  • Customer Profile

    Flemings Hotels is a second-generation family-owned hotel business with city-center properties in Germany and Austria. Among them are the top-end Flemings Selection Hotels, located in historic urban spaces, characterized by culture and art.
    • Vertical: Hospitality
    • Location: Frankfurt, Germany
    • Customer size: 10 hotels, 30+ years of experience

    Vision

    Create personalized experiences for guests while finding efficiencies through streamlined operations.

    Objectives

    • Simplify network management and security
    • Accelerate adoption of new Hospitality Tech
    • Improve guest experience

    Outcomes

    • Cuts network service issues by 25%
    • Reduces network configuration time from weeks to hours
    • Allows a team of five to manage 10 hotels

    Investing in the future of hospitality

    Flemings Hotels is a family-owned hotel business headquartered in Frankfurt boasting many city center properties in Germany and Austria. While it is nimble enough to adapt quickly compared to some international megabrands, there is room for growth in terms of enhancing financial resources.

    It would have been tempting for Flemings Hotels to go quiet and hope to ride out the slow times. Instead, Flemings Hotels is going big. The business is investing across its properties, refreshing the look and feel of its hotels, and upgrading the supporting infrastructure.

    “We want to remind guests of the joy of travel and encounters,” says Alexander Gundlak, vice president of IT, Flemings Hotels. “We remain really passionate about the hospitality business.”

    The Flemings Hotels strategy is to enable personalized experiences for guests at every opportunity while creating standardized operations in the back office.

    “Every guest is unique, and so is every property. We want guests to experience the neighborhood, whether they’re in Vienna or Munich,” says Gundlak. “Technology and digitalization serve as enablers for this experience.”

    "Every guest is unique, and so is every property. We want guests to experience the neighborhood, whether they’re in Vienna or Munich. Technology and digitalization serve as enablers for this experience."

    - Alexander Gundlak, Vice President of IT, Flemings Hotels


    Creating personalized experiences through consistent service

    Flemings Hotels’ properties had operated with a degree of autonomy. The new Flemings Hotels wants to encourage spontaneity with the guest experience level but take firmer control of much of the infrastructure, including the network. Where each hotel had its own network hardware and connectivity, Gundlak now wants standardization and unified oversight.

    “Firstly, we need consistent network experience across all our hotels. We then need to manage each property efficiently but don’t have the resources to have a dedicated network manager on site at every location,” he explains.

    A standardized and scalable network architecture empowers Flemings Hotels to establish minimum service levels for both leisure guests and business users. It enables the seamless and secure rollout of new digital services across its properties, ranging from a new Point of Sale (POS) system to self-check-in kiosks.

    “Our network-related support tickets have dropped by 25% already, and customer feedback on online forums is much improved,” says Gundlak. “You can now check-in in under three minutes and our kiosks are proving to be great at upselling services to guests.”

    As data plays an increasingly critical role in how Flemings Hotels develops and delivers new services, security and protection take top priority. Segmenting the network enhances user security by preventing potential bleed between user groups. Business users can have confidence in the security of their data, ensuring that high-bandwidth applications run smoothly without compromising privacy.

    “Germany is hosting the European Football Championships in 2024,” says Gundlak. “We’re already fielding calls from media companies looking for a base. We can create the appropriate, secure network necessary to support broadcasts.”

    "Our network-related support tickets have dropped by 25% already, and customer feedback on online forums is much improved. You can now check-in in under three minutes and our kiosks are proving to be great at upselling services to guests."

    - Alexander Gundlak, Vice President of IT, Flemings Hotels


    Unified control of an international network

    The Flemings Hotels network is built on HPE Aruba Networking. It includes HPE Aruba Networking Central, Wi-Fi 6 powered by a wired network based on HPE Aruba Networking CX switches from access to the core. A zero-trust, security-first approach is ensured through HPE Aruba Networking ClearPass for policy-based access control. In addition, HPE Aruba Networking UXI sensors deliver precise, edge-informed, AIOps-powered insights into network and application performance from a user and device perspective.

    “HPE Aruba Networking Central provides such a rich feature set in terms of configuration options,” says Gundlak. “We’re able to manage every property from our head office in Frankfurt. We just plug in the switches and access point on site, and everything is configured in the backend.”

    Through a zero-touch approach to provisioning network configurations and services, a task that would have taken weeks, and required skilled staff to travel can now be completed in hours with no need for travel. On an everyday level, the network at each property can be segmented from Frankfurt, allowing policy-based bandwidth and security for different users and devices. This is particularly useful when pitching for conference business with corporate clients.

    Gundlak says his core team of five can manage the network across all 10 properties: “I’m confident we could manage twice that number with no increase in headcount.”

    Moreover, the HPE Aruba Networking UXI sensors help create a clear picture of how the network feels at a user and application level.

    “We have sensors placed at key areas around the properties–reception, public areas, conference space, and outside guest rooms. It gives an immediate view of network health. We can be sure that services are available.

    “It’s great to see the green smiley face. HPE Aruba Networking UXI sensors are a great tool for us.”

    Gundlak emphasizes that, despite the significant investment by Flemings Hotels in its brand refresh, the business must remain vigilant in resource management. His team will persist in seeking new efficiencies to optimize operations.

    “The AIOps aspect of HPE Aruba Networking Central is a wonderful resource. We can’t have network engineers working on a property full-time. AIOps enables us to monitor the tiniest detail, with the intelligence to inform us if there is a problem,” he says. “It continues working when we’re not at our screens. It’s like having an additional team member.”

    Finding opportunities to improve the guest experience

    Gundlak describes the network upgrade as foundational: “It’s not so usual for a family-run business in this industry to invest so heavily in technology. The owners recognized the importance of this moment. Everything sits on this network. If the network doesn’t work, nothing works.”

    The new network, though unseen by guests, will also drive further innovation around the guest experience. Security and sustainability reporting is increasingly important for corporate bookings; Gundlak says the HPE Aruba Networking Wi-Fi 6 access points enable a rollout of new IoT use cases. Flemings Hotels is keen to explore Hospitality Tech ideas around energy management, wayfinding, security, and in-room experience, all of which would require a connection to the network.

    “Previously, the poor quality of the network stopped us looking at new ideas,” he says. “Today, we have a range of possibilities. It’s given us a newfound level of flexibility.”

    "AIOps enables us to monitor the tiniest detail, with the intelligence to inform us if there is a problem. It continues working when we’re not at our screens. It’s like having an additional team member."

    - Alexander Gundlak, Vice President of IT, Flemings Hotels


    Read more

    HPE Aruba Networking Central provides such a rich feature set. We’re able to manage every property from our head office in Frankfurt. We just plug in the switches and access point on site, and everything is configured in the backend.
    Alexander Gundlak, Vice President of IT, Flemings Hotels
  • Customer Profile

    Flemings Hotels is a second-generation family-owned hotel business with city-center properties in Germany and Austria. Among them are the top-end Flemings Selection Hotels, located in historic urban spaces, characterized by culture and art.
    • Vertical: Hospitality
    • Location: Frankfurt, Germany
    • Customer size: 10 hotels, 30+ years of experience

    Vision

    Create personalized experiences for guests while finding efficiencies through streamlined operations.

    Objectives

    • Simplify network management and security
    • Accelerate adoption of new Hospitality Tech
    • Improve guest experience

    Outcomes

    • Cuts network service issues by 25%
    • Reduces network configuration time from weeks to hours
    • Allows a team of five to manage 10 hotels

    Investing in the future of hospitality

    Flemings Hotels is a family-owned hotel business headquartered in Frankfurt boasting many city center properties in Germany and Austria. While it is nimble enough to adapt quickly compared to some international megabrands, there is room for growth in terms of enhancing financial resources.

    It would have been tempting for Flemings Hotels to go quiet and hope to ride out the slow times. Instead, Flemings Hotels is going big. The business is investing across its properties, refreshing the look and feel of its hotels, and upgrading the supporting infrastructure.

    “We want to remind guests of the joy of travel and encounters,” says Alexander Gundlak, vice president of IT, Flemings Hotels. “We remain really passionate about the hospitality business.”

    The Flemings Hotels strategy is to enable personalized experiences for guests at every opportunity while creating standardized operations in the back office.

    “Every guest is unique, and so is every property. We want guests to experience the neighborhood, whether they’re in Vienna or Munich,” says Gundlak. “Technology and digitalization serve as enablers for this experience.”

    "Every guest is unique, and so is every property. We want guests to experience the neighborhood, whether they’re in Vienna or Munich. Technology and digitalization serve as enablers for this experience."

    - Alexander Gundlak, Vice President of IT, Flemings Hotels


    Creating personalized experiences through consistent service

    Flemings Hotels’ properties had operated with a degree of autonomy. The new Flemings Hotels wants to encourage spontaneity with the guest experience level but take firmer control of much of the infrastructure, including the network. Where each hotel had its own network hardware and connectivity, Gundlak now wants standardization and unified oversight.

    “Firstly, we need consistent network experience across all our hotels. We then need to manage each property efficiently but don’t have the resources to have a dedicated network manager on site at every location,” he explains.

    A standardized and scalable network architecture empowers Flemings Hotels to establish minimum service levels for both leisure guests and business users. It enables the seamless and secure rollout of new digital services across its properties, ranging from a new Point of Sale (POS) system to self-check-in kiosks.

    “Our network-related support tickets have dropped by 25% already, and customer feedback on online forums is much improved,” says Gundlak. “You can now check-in in under three minutes and our kiosks are proving to be great at upselling services to guests.”

    As data plays an increasingly critical role in how Flemings Hotels develops and delivers new services, security and protection take top priority. Segmenting the network enhances user security by preventing potential bleed between user groups. Business users can have confidence in the security of their data, ensuring that high-bandwidth applications run smoothly without compromising privacy.

    “Germany is hosting the European Football Championships in 2024,” says Gundlak. “We’re already fielding calls from media companies looking for a base. We can create the appropriate, secure network necessary to support broadcasts.”

    "Our network-related support tickets have dropped by 25% already, and customer feedback on online forums is much improved. You can now check-in in under three minutes and our kiosks are proving to be great at upselling services to guests."

    - Alexander Gundlak, Vice President of IT, Flemings Hotels


    Unified control of an international network

    The Flemings Hotels network is built on HPE Aruba Networking. It includes HPE Aruba Networking Central, Wi-Fi 6 powered by a wired network based on HPE Aruba Networking CX switches from access to the core. A zero-trust, security-first approach is ensured through HPE Aruba Networking ClearPass for policy-based access control. In addition, HPE Aruba Networking UXI sensors deliver precise, edge-informed, AIOps-powered insights into network and application performance from a user and device perspective.

    “HPE Aruba Networking Central provides such a rich feature set in terms of configuration options,” says Gundlak. “We’re able to manage every property from our head office in Frankfurt. We just plug in the switches and access point on site, and everything is configured in the backend.”

    Through a zero-touch approach to provisioning network configurations and services, a task that would have taken weeks, and required skilled staff to travel can now be completed in hours with no need for travel. On an everyday level, the network at each property can be segmented from Frankfurt, allowing policy-based bandwidth and security for different users and devices. This is particularly useful when pitching for conference business with corporate clients.

    Gundlak says his core team of five can manage the network across all 10 properties: “I’m confident we could manage twice that number with no increase in headcount.”

    Moreover, the HPE Aruba Networking UXI sensors help create a clear picture of how the network feels at a user and application level.

    “We have sensors placed at key areas around the properties–reception, public areas, conference space, and outside guest rooms. It gives an immediate view of network health. We can be sure that services are available.

    “It’s great to see the green smiley face. HPE Aruba Networking UXI sensors are a great tool for us.”

    Gundlak emphasizes that, despite the significant investment by Flemings Hotels in its brand refresh, the business must remain vigilant in resource management. His team will persist in seeking new efficiencies to optimize operations.

    “The AIOps aspect of HPE Aruba Networking Central is a wonderful resource. We can’t have network engineers working on a property full-time. AIOps enables us to monitor the tiniest detail, with the intelligence to inform us if there is a problem,” he says. “It continues working when we’re not at our screens. It’s like having an additional team member.”

    Finding opportunities to improve the guest experience

    Gundlak describes the network upgrade as foundational: “It’s not so usual for a family-run business in this industry to invest so heavily in technology. The owners recognized the importance of this moment. Everything sits on this network. If the network doesn’t work, nothing works.”

    The new network, though unseen by guests, will also drive further innovation around the guest experience. Security and sustainability reporting is increasingly important for corporate bookings; Gundlak says the HPE Aruba Networking Wi-Fi 6 access points enable a rollout of new IoT use cases. Flemings Hotels is keen to explore Hospitality Tech ideas around energy management, wayfinding, security, and in-room experience, all of which would require a connection to the network.

    “Previously, the poor quality of the network stopped us looking at new ideas,” he says. “Today, we have a range of possibilities. It’s given us a newfound level of flexibility.”

    "AIOps enables us to monitor the tiniest detail, with the intelligence to inform us if there is a problem. It continues working when we’re not at our screens. It’s like having an additional team member."

    - Alexander Gundlak, Vice President of IT, Flemings Hotels


    HPE Aruba Networking Central provides such a rich feature set. We’re able to manage every property from our head office in Frankfurt. We just plug in the switches and access point on site, and everything is configured in the backend.
    Alexander Gundlak, Vice President of IT, Flemings Hotels