Elevating guest experiences through high-speed connectivity and innovative digital services
Customer Profile
With a wide range of services and facilities housed under the brand umbrella, Rotana Hotels & Resorts offers something for every type and level of traveller. The brand’s success is founded on its portfolio of 4 and 5 star properties and on its ability to attract some of the most renowned names in the restaurant world.- Vertical: Hospitality
- Location: Abu Dhabi - UAE
- Customer size: 67 Hotels, 10,000+ Employees, 23 Cities
Use Case
Delivering high-speed and uninterrupted connectivity for guests, staff, and business applications, while creating a platform on which to continuously deliver innovative, differentiated guest experiences.
Requirements
- Elevate wireless connectivity experiences for guests across 35 properties in the UAE
- Deploy an advanced network to support HD-streaming, wireless Credit Card Payment gateways, and other innovative guest services
- Ensure compliance with GDPR, PCI DDS, local authority regulations and other leading industry standards
Outcomes
- Ensures full potential of bandwidth upgrade investments is realised by guests and staff
- Enabled increase in allocated bandwidth per session from 8mbps to 25mbps
- Resulted in an average of 25% increase in guest satisfaction with wireless services
- Saves an average of 35% of man-days required for solution management and administration
- Enabled introduction of Chromecast Solutions that offer guests high-quality media streaming
- Fully wireless access to Guest Services Management greatly enhances staff mobility and flexibility, thereby improving their efficiency, and productivity
- Provides reliable, efficient, and secure connectivity for point of sales (POS) terminals critical to conveniently billing guests
- Enables full project return of investment (ROI) to be realised in under three years
In hospitality today, Wi-Fi is considered to be an essential amenity and any disruption or degradation of the service can significantly impact guest satisfaction. As a leading brand, Rotana Hotels & Resorts recognises the role that reliable, high-speed connectivity plays, not only in fulfilling this expectation, but also in serving as the platform on which it can continuously deliver innovative, differentiated guest experiences.
A Platform for Innovation
To meet this objective, Wael Othman, Corporate Director of IT & Business Solutions - Rotana Hotel Management Corporation and the Corporate IT team have specified the Aruba wireless and switching portfolio as one of their corporate standards and have consequently implemented Aruba solutions at over 30 of their properties in UAE including the Beach Rotana Hotel & Tower.
This has enabled the brand to provide its guests and employees with uninterrupted access to mission-critical applications with impressively high levels of performance and reliability – irrespective of their location or movement around the property.
Guest conveniences, now just a tap away
The network performance and reliability made possible by Aruba’s solutions have enabled the Rotana IT Team to introduce a number of innovative guest experiences, most notably, Rotana Rewards - a single app through which guests can avail of a myriad of services.
“We now offer an intuitive app that puts key experiences at our guests’ fingertips. Everything from booking, to check in, making restaurant reservations and even managing their loyalty program benefits is delivered via Rotana Rewards,” Wael Othman said. In the post-pandemic era, this paves the way for all important contactless experiences.
Benefitting from IP-based services
Rotana Hotels & Resorts leverages its Aruba network to deliver a host of IP-based services. "Aruba has given us the confidence to route some essentials guest and employee services through the wireless network. This ensures that we can run critical services such as Point of Sales Terminals, HD-video streaming devices, and our Guest Services Management system with complete confidence in their performance and availability,” Wael Othman said.
Unlocking the potential of IoT
Additionally, Aruba’s integration with Zigbee has made it possible for Wael Othman and Corporate IT Team to consolidate IoT gateways with the network. Doing so has allowed the Rotana Hotels & Resorts to leverage smart sensors and devices such as digital locks that make guest experiences more convenient and effortless.
Operationally Smart
Othman believes the digitalisation of hospitality is a trend that will only gain further momentum in the future. “Digital technologies and services will increasingly define operations and guest experiences in our sector, and IT will become ever more embedded across all functions. Through our partnership with industry-leaders like Aruba, Rotana Hotels & Resorts will ensure its stays at the forefront of this digital revolution in hospitality,” Wael Othman said.
Customer Profile
With a wide range of services and facilities housed under the brand umbrella, Rotana Hotels & Resorts offers something for every type and level of traveller. The brand’s success is founded on its portfolio of 4 and 5 star properties and on its ability to attract some of the most renowned names in the restaurant world.- Vertical: Hospitality
- Location: Abu Dhabi - UAE
- Customer size: 67 Hotels, 10,000+ Employees, 23 Cities
Use Case
Delivering high-speed and uninterrupted connectivity for guests, staff, and business applications, while creating a platform on which to continuously deliver innovative, differentiated guest experiences.
Requirements
- Elevate wireless connectivity experiences for guests across 35 properties in the UAE
- Deploy an advanced network to support HD-streaming, wireless Credit Card Payment gateways, and other innovative guest services
- Ensure compliance with GDPR, PCI DDS, local authority regulations and other leading industry standards
Outcomes
- Ensures full potential of bandwidth upgrade investments is realised by guests and staff
- Enabled increase in allocated bandwidth per session from 8mbps to 25mbps
- Resulted in an average of 25% increase in guest satisfaction with wireless services
- Saves an average of 35% of man-days required for solution management and administration
- Enabled introduction of Chromecast Solutions that offer guests high-quality media streaming
- Fully wireless access to Guest Services Management greatly enhances staff mobility and flexibility, thereby improving their efficiency, and productivity
- Provides reliable, efficient, and secure connectivity for point of sales (POS) terminals critical to conveniently billing guests
- Enables full project return of investment (ROI) to be realised in under three years
In hospitality today, Wi-Fi is considered to be an essential amenity and any disruption or degradation of the service can significantly impact guest satisfaction. As a leading brand, Rotana Hotels & Resorts recognises the role that reliable, high-speed connectivity plays, not only in fulfilling this expectation, but also in serving as the platform on which it can continuously deliver innovative, differentiated guest experiences.
A Platform for Innovation
To meet this objective, Wael Othman, Corporate Director of IT & Business Solutions - Rotana Hotel Management Corporation and the Corporate IT team have specified the Aruba wireless and switching portfolio as one of their corporate standards and have consequently implemented Aruba solutions at over 30 of their properties in UAE including the Beach Rotana Hotel & Tower.
This has enabled the brand to provide its guests and employees with uninterrupted access to mission-critical applications with impressively high levels of performance and reliability – irrespective of their location or movement around the property.
Guest conveniences, now just a tap away
The network performance and reliability made possible by Aruba’s solutions have enabled the Rotana IT Team to introduce a number of innovative guest experiences, most notably, Rotana Rewards - a single app through which guests can avail of a myriad of services.
“We now offer an intuitive app that puts key experiences at our guests’ fingertips. Everything from booking, to check in, making restaurant reservations and even managing their loyalty program benefits is delivered via Rotana Rewards,” Wael Othman said. In the post-pandemic era, this paves the way for all important contactless experiences.
Benefitting from IP-based services
Rotana Hotels & Resorts leverages its Aruba network to deliver a host of IP-based services. "Aruba has given us the confidence to route some essentials guest and employee services through the wireless network. This ensures that we can run critical services such as Point of Sales Terminals, HD-video streaming devices, and our Guest Services Management system with complete confidence in their performance and availability,” Wael Othman said.
Unlocking the potential of IoT
Additionally, Aruba’s integration with Zigbee has made it possible for Wael Othman and Corporate IT Team to consolidate IoT gateways with the network. Doing so has allowed the Rotana Hotels & Resorts to leverage smart sensors and devices such as digital locks that make guest experiences more convenient and effortless.
Operationally Smart
Othman believes the digitalisation of hospitality is a trend that will only gain further momentum in the future. “Digital technologies and services will increasingly define operations and guest experiences in our sector, and IT will become ever more embedded across all functions. Through our partnership with industry-leaders like Aruba, Rotana Hotels & Resorts will ensure its stays at the forefront of this digital revolution in hospitality,” Wael Othman said.