La Receta

La Receta company, with its leading brands il forno and Wajaca, improved customer experience and while expanding restaurant and retail operations in Colombia

  • Customer Profile

    La Receta y Cía S.A.S is a food retail company with more than 20 years experience in the Colombian market and its business lines include the retail sale of foods and drinks in its different restaurant chains. It has several brands, among which the following stand out: if forno inspired by Italian flavors, Wajaca food from Mexico, Mocata Italian artisan ice-cream, and La Receta.
    • Vertical: Enterprise, Hospitality, Retail, SMB
    • Location: Medellin, Colombia
    • Customer size: 900+ employees

    Use Case

    La Receta company, with its leading brands il forno and Wajaca, Aruba SD-Branch to improve Wi-Fi connectivity for their customers on an average daily basis per restaurant at its 50 locations, while optimizing its phone sales and food delivery apps service.

    A software-defined Wide Area Network (SD-WAN) is a new way to organize WAN connectivity across a combination of different types of WAN links such as broadband internet and MPLS. These solutions improve the total cost of ownership and make the WAN easier to implement and manage by providing complete visibility that enables fast decision-making.

    Requirements

    • Simplify the administration and accounting processes, interconnecting all restaurants in a simple and smart way to the central system
    • Manage infrastructure from a single, centralized point, without having to install additional equipment
    • Give customers an extraordinary wireless experience

    Outcomes

    • Improved communication between all branches
    • APs with optimal and non-blocking performance to support current and future users
    • Possibility to continue operations during times of isolation and contingency
    • Increased bandwidth and customer Wi-Fi access
    • They diversified their online sales and managed to bring their products to the homes of customers by increasing the number of food delivery platforms such as Rappi or Uber Eats, started working with 1 and now have a total of 8
    • Integration with Purple to capture data from 90,000 customers, valuable information that they previously did not have and that allow them to carryout highly effective communication and marketing campaigns
    • Support anticipated growth to 80 restaurants

    Aruba’s arrival, a key ingredient

    In some restaurants, it was clear that there was a network connectivity problem. It felt as if you were in a non-digital establishment. Both customers and employees had a bad experience because with only 30 connected devices the network would be blocked, making phone or app order-taking a critical point.

    Working alongside Aruba, they were able to create a national super-LAN network which enabled them to securely connect all telephone operations which represent 10% of total company sales.

    Inside il forna

    La Receta then focused on making the business viable through telephone and delivery sales. It also improved its customer and employee connectivity by streamlining a transformation internally and, thus, waiters became call center agents. They went from 10 to 20 agents and digitized the way they took down orders, using tablets. “We are extremely pleased by this solution because our waiters can now make the most of the network, during their breaks, and for their professional development without affecting our customer’s connection,” said Juan Camilo Echeverry.

    The Technological Differential

    Aruba SD-WAN optimizes WAN performance and security to support key enterprise use cases. You can gain rich network insight to boost application performance, while leveraging existing security services for automated data protection.
    At present, incidents are resolved before end users even notice them, all because of embedded artificial intelligence in Aruba Central that proactively allows us to identify problems and possible solutions.

    Integration with Purple helps collect customer information that represents valuable data when generating marketing strategies. “Service speed is key because people want to receive their orders quickly, so we’re faced with the challenge to keep connectivity running smoothly to respond to our customer’s demands,” said Juan Camilo Echeverry.

    Read more

    Aruba SD-WAN helped us to keep the business going and continue to employ most of our team in the midst of a difficult situation like the pandemic.
    Juan Camilo Echeverry, La Receta CIA SAS IT Director
  • Customer Profile

    La Receta y Cía S.A.S is a food retail company with more than 20 years experience in the Colombian market and its business lines include the retail sale of foods and drinks in its different restaurant chains. It has several brands, among which the following stand out: if forno inspired by Italian flavors, Wajaca food from Mexico, Mocata Italian artisan ice-cream, and La Receta.
    • Vertical: Enterprise, Hospitality, Retail, SMB
    • Location: Medellin, Colombia
    • Customer size: 900+ employees

    Use Case

    La Receta company, with its leading brands il forno and Wajaca, Aruba SD-Branch to improve Wi-Fi connectivity for their customers on an average daily basis per restaurant at its 50 locations, while optimizing its phone sales and food delivery apps service.

    A software-defined Wide Area Network (SD-WAN) is a new way to organize WAN connectivity across a combination of different types of WAN links such as broadband internet and MPLS. These solutions improve the total cost of ownership and make the WAN easier to implement and manage by providing complete visibility that enables fast decision-making.

    Requirements

    • Simplify the administration and accounting processes, interconnecting all restaurants in a simple and smart way to the central system
    • Manage infrastructure from a single, centralized point, without having to install additional equipment
    • Give customers an extraordinary wireless experience

    Outcomes

    • Improved communication between all branches
    • APs with optimal and non-blocking performance to support current and future users
    • Possibility to continue operations during times of isolation and contingency
    • Increased bandwidth and customer Wi-Fi access
    • They diversified their online sales and managed to bring their products to the homes of customers by increasing the number of food delivery platforms such as Rappi or Uber Eats, started working with 1 and now have a total of 8
    • Integration with Purple to capture data from 90,000 customers, valuable information that they previously did not have and that allow them to carryout highly effective communication and marketing campaigns
    • Support anticipated growth to 80 restaurants

    Aruba’s arrival, a key ingredient

    In some restaurants, it was clear that there was a network connectivity problem. It felt as if you were in a non-digital establishment. Both customers and employees had a bad experience because with only 30 connected devices the network would be blocked, making phone or app order-taking a critical point.

    Working alongside Aruba, they were able to create a national super-LAN network which enabled them to securely connect all telephone operations which represent 10% of total company sales.

    Inside il forna

    La Receta then focused on making the business viable through telephone and delivery sales. It also improved its customer and employee connectivity by streamlining a transformation internally and, thus, waiters became call center agents. They went from 10 to 20 agents and digitized the way they took down orders, using tablets. “We are extremely pleased by this solution because our waiters can now make the most of the network, during their breaks, and for their professional development without affecting our customer’s connection,” said Juan Camilo Echeverry.

    The Technological Differential

    Aruba SD-WAN optimizes WAN performance and security to support key enterprise use cases. You can gain rich network insight to boost application performance, while leveraging existing security services for automated data protection.
    At present, incidents are resolved before end users even notice them, all because of embedded artificial intelligence in Aruba Central that proactively allows us to identify problems and possible solutions.

    Integration with Purple helps collect customer information that represents valuable data when generating marketing strategies. “Service speed is key because people want to receive their orders quickly, so we’re faced with the challenge to keep connectivity running smoothly to respond to our customer’s demands,” said Juan Camilo Echeverry.

    Aruba SD-WAN helped us to keep the business going and continue to employ most of our team in the midst of a difficult situation like the pandemic.
    Juan Camilo Echeverry, La Receta CIA SAS IT Director