Overview

Use cases

Calculated data provided by CLE can be consumed by Central’s Presence Analytics application or by third-party analytics applications using Central’s rich set of contextual APIs.

The Presence Analytics dashboard provides insights into customer behavior and intent, showing a condensed overview of visitor behavior and patterns, data on dwell time, draw rate, loyalty, visitors, and browsing habits. Central also integrates with several solution partners to unlock various use cases. To learn more about our technology partner programs, refer to the partners portal.

• Tracking the Impact of Promotions: By monitoring foot traffic before, during, and after a promotion, businesses can determine if a particular campaign successfully increased user footprint.

• Identifying Returning Users: Presence Analytics can identify returning customers based on their device’s unique identifiers, such as MAC addresses. By recognizing repeat visitors, retailers can gain insights into customer loyalty and engagement.

• Dwell Time Analytics: In addition to foot traffic, presence analytics can provide insights into how long customers spend in different areas of a store. This data reveals which sections are more engaging and attract longer dwell times.

• Comparing Store Performance: Retailers can gather data and later use it to compare it to the other stores in terms of user footprint.

• Operational Efficiency: Real-time location and geofencing data can be utilized to construct traffic heatmaps or path-movement maps that could then be used to optimize staffing levels in high-density hotspots or to help redirect traffic flow for venue attendees or retail customers to reduce space congestion.

• Workplace Optimization: Analytics partners can use contextual data from the network and combine it with access card readers or HVAC systems to provide deeper insights into how workplaces are being utilized so businesses can make more informed decisions around upsizing or downsizing their workplaces.

Most of these use cases can either be enabled through Central’s Presence Analytics solution or by integrating with our analytics partners through a rich API set, some of the popular APIs being presence, station, location and geofence. For more details on available APIs and their usage, refer to the Partner Integration section. APIs allow third-party applications to access and utilize the data for various purposes, such as custom dashboards, integration with other software, or the development of new applications that leverage analytics.

APs send information to CLE for every associated and unassociated client within their range. CLE uses that information to perform two main functions:

• Calculating locations of associated and unassociated clients.

• Storing contextual information in its database that can be exposed to third-party applications through APIs.

CLE provides many advantages including:

• Ease of Installation – Eliminates the need for on-site hardware and infrastructure.

• Fast updates - Cloud-driven platforms enable consistent feature updates.

• Redundancy and Disaster Recovery - Uninterrupted service availability with built-in redundancy and disaster recovery strategies.

• Unified Third-Party Integration - Cloud-centric location services provide a unified interface for integrating seamlessly with third-party applications through APIs.

Understanding CLE, ALE and Meridian