Presence Analytics

Presence Analytics enables businesses to collect and analyze user presence data in public venues, enterprise environments, and retail hubs. Presence Analytics also enables businesses to collect real-time data on user footprints within the wireless network range of HPE Aruba Networking Instant APs that are managed using HPE Aruba Networking Central. Using the Presence Analytics statistics, businesses can analyze user behavior and improve customer engagement, and thus maximize revenue opportunities, optimize workspace, and increase market presence.

For more information on enabling Presence Analytics, see Enabling Presence Analytics.

Using Presence Analytics

Presence Analytics displays data either for all sites or per site. A site in HPE Aruba Networking Central represents a physical location such as a venue or store. If your account does not have any sites configured, ensure that you create a site. For more information on creating sites and adding devices, see Managing Sites.

The Presence Analytics page displays the following menu options:

• List—Displays a list view of site analytics for all the sites in the account, or the selected site.
• Summary—Displays the graphical view of the Passerby metrics, the Loyal Visitors, Visit Frequency, and the Visit Status.
• Configuration—Allows you to enable data collection from access points.

List

The Site Analytics table lists the data for all sites connected to the network. To view analytics data for a specific site, in the HPE Aruba Networking Central app, set the filter to a site. The specific site data is displayed. By default, the Site Analytics table displays the following columns: Site, Unique Passerby, Unique Visitor, Draw Rate, Visit, Loyal Visitor, Average Dwell Time, and Connected Visit. Click the ellipsis icon to perform additional operations:

• Autofit columns—Adjusts the column width of the table to fit the page evenly.
• Reset to default—Resets the table view to the default columns.

To download the site data into a CSV Comma-Separated Values. A file format that stores tabular data in the plain text format separated by commas. format, click the download icon. HPE Aruba Networking Central generates the CSV report of all the sites or the selected site in the network.

Table 1: Site Analytics Data Metrics and Filters

Dashboard View	Description
Time range filter	You can view the clients' presence data for a selected time range. Click the time range filter and select the From date and To date. Click Apply. The table displays the analytics data for the selected time range.
Site	Displays the name of the sites or site in the network.
Unique Passerby	Displays the aggregate count of unique passerbys for the selected time range.
Unique Visitor	Displays the aggregate count of unique visitors for the selected time range.
Draw Rate	Displays the percentage of passerby that is converted to visitors for the selected time range.
Visit	Displays the total number of visits made by clients for the selected time range. This includes the repeat visits made by a particular client.
Loyal Visitor	Displays the aggregate count of the visitors categorized as loyal. Visitors who have visited a site more than once in the last 1 month are referred to as loyal visitors.
Average Dwell Time	Displays the average time spent by visitors at a site for the selected time range.
Connected Visits	Displays the total number of visits connected to the HPE Aruba Networking SSID Service Set Identifier. SSID is a name given to a WLAN and is used by the client to access a WLAN network. for the selected time range.

Summary

The Summary view provides a statistical analysis of the Passerby, Visitors, Visit Frequency, and Visit Status in a graphical representation. The graph can be populated for the following time range:

• Hourly—Data for the an hour, with the current time taken as the basis for calculation.
• Daily—Data for the last 24 hours, with 00:00 hour of the current day taken as the basis for calculation.
• Weekly—Data for the last 1 week, with 00:00 hour of the current week taken as the basis for calculation.

Select the specific time period from the time range filter. Hourly and Daily data is populated if the filter is set from 24 hours to 48 hours. Daily and Weekly data is displayed is the filter is set from 2 days till a month.

Passerby

An associated or unassociated client who is in the vicinity of a specific site and has an RSSI Received Signal Strength Indicator. RSSI is a mechanism by which RF energy is measured by the circuitry on a wireless NIC (0-255). The RSSI is not standard across vendors. Each vendor determines its own RSSI scale/values. value greater than -90 dBm Decibel-Milliwatts. dBm is a logarithmic measurement (integer) that is typically used in place of mW to represent receive-power level. AMP normalizes all signals to dBm, so that it is easy to evaluate performance between various vendors.. You can customize the RSSI value for Passerby on the Presence Analytics > Configuration page. The Passerby graph displays the aggregate count of passerby clients for the selected time range. The graph also displays the total count of visits versus the passerby details for the selected time range.

Visitors

Based on the engagement pattern and the time spent by the clients at the site, HPE Aruba Networking Central classifies clients as visitors. It also maintains a record of the number of repeat visits made by these clients over a specific duration. Based on these records, it plots the frequency at which the visitors return to the sites, and classifies these repeat visitors as loyal visitors.

The Visitors graph provides a statistical analysis of the clients classified as loyal visitors for a given time range. The graph also displays the total count of visitors versus the loyal visitors for the selected time range.

Visit Frequency

The visit frequency displays the total count of how many times a loyal visitor visited a site repeatedly. The graph displays the frequency distribution of visits made by visitors to the site. The graph also displays the number of loyal visitors versus their total visits in the last 3 months.

Visit Status

Visits are monitored when clients are either connected to an HPE Aruba Networking SSID or disconnected from it. These visits can either be an employee connected visit or a guest connected visit. The Visit Status displays a pie chart for the connected versus the not connected visits from the total number of visits for a specified time range. The total number of visits by all visitors (including loyal) for the selected time range is also displayed.

Configuration

The Configuration tab provides a collective data of all the traffic related to passerby and visitors from the APs connected to each site. The Data Collection table lists the data for all sites connected to the network. By default the table displays the following columns: Site, Passerby Threshold, Visitors Threshold, Conversion Time, and Access Points. Click the ellipsis icon to perform additional operations:

• Autofit columns—Adjusts the column width of the table to fit the page evenly.
• Reset to default—Resets the table view to the default columns.

Table 2: Data Collection Table

Dashboard View	Description
Site	Displays the name of the sites or site in the network.
Passerby Threshold	Displays the set RSSI threshold for the passerbys in dBm.
Visitors Threshold	Displays the set RSSI threshold for the visitors in dBm.
Conversion Time	Displays the dwell time in minutes set for each site.
Access Points	Displays the total number of Instant APs with Presence Analytics enabled on them versus the total number of Instant APs connected to the site. For example, if a certain site has 4 Instant APs and only 2 Instant APs have Presence Analytics enabled, the Access Points column displays 2/4.

For more information about Presence Analytics configuration, see the following topics:

• Setting RSSI Threshold and Dwell Time for a Site
• Editing Multiple Site RSSI Threshold and Dwell Time
• Editing Default RSSI Threshold and Dwell Time
• Enabling or Disabling Access Points for Each Site